11th September 2025
 

Launching “Onboard,” a new service to strengthen inside sales collaboration

~Supporting sale process in the B2B sector within the Southeast Asian market~
 
Bridge International Asia Sdn Bhd (hereinafter referred to as “Bridge International Asia”), a subsidiary of Bridge International Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, President: Toshiaki Yoshida, hereinafter referred to as “Bridge”)has announced the launch “Onboard,” a platform designed to support collaboration with inside sales teams.

Bridge International Asia provides inside sales services to support new customer acquisition in the B2B sector across Southeast Asia, having supported numerous Japanese companies in their overseas business expansion. We are pleased to announce the release of “Onboard,” a new SaaS platform designed to support collaboration between inside sales teams and client companies. Through “Onboard,” we seamlessly integrate our sales outsourcing services with our clients' sales activities to maximize results. This service can be used in combination with our inside sales services.
 

Provided as a SaaS platform

Onboard can be easily started simply by logging in from client’s browser, enabling smooth implementation independent of the client company's environment. It also supports multiple languages, including Japanese and English, providing powerful support for cross-border sales activities. Onboard aims to enable our inside sales team and the client company's sales team to work as one unit to strategically advance sales activities. It provides a new form of sales support that goes beyond outsourcing, acting as a partner to co-create results.

Features provided in Phase 1

“Onboard” will continue to expand its features. The features planned for Phase 2 and beyond are as follows. Dashboard:
  • ・Visualize KPIs and progress to support strategic decision-making.
  • ・Target Company List: Organize and prioritize potential companies to promote efficient sales activities.
  • ・Call Log: Record and share call details and outcomes to enhance transparency and the improvement cycle in sales activities.

Our Strengths and Use Cases

Based in Malaysia, our company has supported the sales activities of numerous client companies for approximately 10 years. We maintain a database containing information on approximately 65,000 Malaysian companies. Utilizing this database, we create target lists and then implement sales approaches.
  • ・Capable of extracting 500 target companies from a database of approximately 65,000 Malaysian companies
  • ・Handling business negotiations in multiple languages such as English, Malay, and Chinese • Business negotiations in multiple languages including English, Malay, and Chinese
  • ・In addition to Malaysia, we operate throughout ASEAN, including Singapore, Indonesia, and the Philippines.
  • ・With extensive experience across diverse industries including manufacturing, logistics, telecommunications, IT, and food
  • ・Effective sales initiatives through integration with digital marketing

 

■About Bridge International Asia Sdn. Bhd.

BRIDGE International Asia Sdn. Bhd. was established in 2014 as a local Malaysian subsidiary and is a full-service marketing company that acts as a bridge between Japan and Malaysia to help client companies expand their business in Southeast Asia.
We provide a one-stop service of various professional services to promote our clients' overseas business by leveraging our expertise and abundant experience in market research, strategic planning, business model development, and resources to execute sales and marketing activities overseas before entering into overseas markets.

Company name: Bridge International Asia Sdn. Bhd. 
Registration Number: 201401012326 (1088406-U)
Founded: April 9, 2014
Address: B-8-02, Capital 2, Oasis Square, No. 2, Jalan PJU 1A / 7A,
Oasis Damansara, 47301 Petaling Jaya, Selangor, Malaysia
Representative: Shingo Abe, Managing Director, and CEO
Web: https://bridge-i.asia/
Media: https://connection.com.my/
Business content: Malaysia-based comprehensive IT service provider

  • Business consulting
  • Digital marketing
  • Inside Sales/ BPO
  • System Solutions
  -------------------------------------------------
Bridge International Asia Sdn. Bhd.
Person in charge: Shingo Abe (Supported languages: Japanese / English)
TEL:+60 18-387-5096
MAIL:support@bridge-i.asia

 

■About Bridge International Inc.

Bridge International Inc. has a mission to "Propose new value, continue to create success, and be a bridge to the future", and operates "Inside Sales Outsourcing Business", "C&S (Consulting & System Solution Service) Business", and "Training Business" to support dynamic change and growth of companies. We are developing "Inside Sales Outsourcing Business", "C&S (Consulting & System Solution Service) Business", and "Training Business" to support dynamic change and growth of companies.
With Bridge International Asia as our base in Malaysia, we will provide various support services to help our Japanese clients grow their business and create new value in the ASEAN region.

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