2025年6月3日

Launched “MY Voice,” an interview video production service from Malaysia that conveys the value of Japan through the voices of overseas consumers.

Bridge International Asia Sdn Bhd (hereinafter referred to as “Bridge International Asia”), a subsidiary of Bridge International Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, President: Toshiaki Yoshida, hereinafter referred to as “Bridge”)has announced the launch of “MY Voice”, an interview video production service that communicates the value of Japan through interview videos shot locally in Malaysia. (hereinafter referred to as “BRIDGE International Asia”), a subsidiary of BRIDGE International Asia Sdn Bhd, an integrated marketing company based near Kuala Lumpur, Malaysia, has officially released “MY Voice,” an interview video production service that conveys the value of Japan in the voices” of overseas consumers through interview videos shot locally in Malaysia.

This service involves shooting, editing, and distributing video in the form of interviews with general consumers and local partners living in Malaysia, and communicating the client company's products and services in an attractive manner to overseas markets.
 

Service Background and Objectives

In recent years, word-of-mouth and experiential promotions originating from social networking services have become increasingly important. Among these, “real voices of third parties” = credible testimonials are an essential element for sales promotion and brand building in overseas markets.

MY Voice” provides content that generates empathy and trust, rather than mere advertisements, by delivering the values that Japanese companies want to convey from the perspective of overseas consumers.

Main Services

• ・Shooting video interviews on site in Malaysia (consumers, retailers, tourists, influencers, etc.)
• ・Multilingual support (Japanese, English, Chinese, Malay) with subtitles and narration optimized for each country
• ・Short video editing for social networking sites (TikTok, Instagram, YouTube Shorts, etc. supported)
• ・Distribution support  on「Unbox Japan」

Usage scenarios and expected effects

• ・For promotional videos of companies seeking overseas sales channels
• ・For appealing to foreigners at tourist attractions and accommodations
• ・For appealing “safety and security” of Halal-compliant products
• ・For collecting real voices in conjunction with events and exhibitions

Local consumer response can be visualized and used as marketing data.

Strengthening recognition in overseas markets

MY Voice goes beyond video production to help companies strengthen their overall presence in overseas markets.

• ・Reaching out to multi-ethnic consumer groups such as Muslims and Chinese
• ・Brand recognition and trust through continuous communication
• ・It can also be a trigger for new sales promotion measures such as events and collaborative projects.

Communicating Japanese products and services in the real local language is the first step toward the next stage of business development.

Cooperation with local retailer Takumi International Snd Bhd.

This service is also realized in collaboration with Takumi International Sdn Bhd, a retailer of Japanese food and daily necessities in Malaysia, and interview shooting utilizing the local sales site and store network.

By incorporating the real voices of local consumers and business partners, a deeper market understanding and promotional effect can be expected.

Eligible Customers

• ・Japanese companies (food products, daily necessities, cosmetics, home appliances, etc.) seeking to develop overseas sales channels
• ・Accommodation facilities, tourist attractions, and local governments that are trying to attract tourists to Japan
• ・Small and medium-sized enterprises (SMEs) and start-ups that are developing or planning to start cross-border e-commerce

How to apply for the service

If you are interested in using this service, please feel free to contact us by any of the following methods

▼ Application Process

・Contact us via our web form
・Hearing (target products, shooting location, desired language, etc.)
・Proposal and estimate for shooting and editing schedule
・After signing a contract, we shoot and edit video and distribute it via SNS, the Web, etc. (We can also act on your behalf if necessary.）