30th October 2023

Participation in the Bridge Group and Change of Company Name

~Strengthening inside sales and digital marketing service development in the ASEAN market~

Bridge International Corporation, a provider of B2B services, has acquired an additional 90% the shares of TK International Sdn. Bhd., which already holds 10% of the outstanding shares, making TK International a wholly owned subsidiary of the Company as of October 1, 2023. TK International will change its company name to "BRIDGE International Asia Sdn. Bhd.

The Bridge Group's mission is to "Propose new value, continue to create success, and be a bridge to the future. The Bridge Group's mission is to "continue to create success by proposing new value and building bridges to the future," and we are developing our "Inside Sales Business" and "Training Business" to support the dynamic transformation and growth of companies.

The wave of Digital Transformation in the corporate sales sector is spreading to countries around the world, and the markets surrounding the "Inside Sales Business" and "Digital Marketing Business" are rapidly expanding in the ASEAN region in recent years. Bridge will further strengthen its service offerings to companies entering the ASEAN region from Japan and multinational companies expanding their business in Malaysia and the rest of Asia/ASEAN.

  • Support for Japanese companies entering the Malaysian market
    We provide one-stop services for back-office operations required for expansion into Malaysia, including establishment of a Malaysian corporation, local market research, and accounting services.
  • Providing professional digital marketing support to clients in the Japanese and ASEAN markets
    By securing digital marketing personnel in Malaysia, TK International can provide support for the latest digital marketing initiatives in multiple languages to a wide range of clients in the Japanese and ASEAN markets, in addition to the more than 50 clients in the ASEAN region that TK International has supported.
  • Support software development to secure offshore locations and promote sales DX
    As corporate sales departments in the ASEAN region move toward DX, we will provide expertise to support the development of digital marketing and CRM systems centered on Salesforce.
  • Provide inside sales outsourcing services for the ASEAN region
    TK International will further strengthen its inside sales business structure in the ASEAN region. Through BRIDGE International Asia, TK International will provide inside sales outsourcing services to clients in the ASEAN region, including multilingual support and services that meet the needs of each country.

Since its establishment in 2014, TK International has been developing marketing support and IT service businesses to support Japanese companies entering the ASEAN region to develop sales channels based in Malaysia. The services provided comprehensively cover the entire process from the establishment phase of a client company's ASEAN business model to the business development and expansion phase, and TK International has a track record of supporting the business entry and growth of a total of more than 100 companies.

In addition, TK International has acquired MD status* (formerly known as MSC status) and has an advantage in recruiting foreign personnel in Malaysia, and is therefore able to provide high-quality, multicultural and multilingual inside sales outsourcing services to the Asian headquarters of clients operating in ASEAN countries. This will enable Bridge to provide high quality multicultural and multilingual inside sales outsourcing services to the Asian headquarters of our clients who have expanded into ASEAN countries.

Through this acquisition, Bridge will invest aggressively in growth capital to expand its business in the ASEAN region, create new value, and provide optimal services for the growth of its clients' businesses.


MD Status:
The Malaysian government has set a national strategy to expand the digital economy in Malaysia in the areas of business, human resources, and investment, and has granted Malaysia Digital Status (MD Status) to companies that play a leading role in this strategy, providing financial support and preferential treatment. TK International has been granted MD status (then known as MSC status) since 2016 and continues to work with the competent authority, MDEC (Malaysia Digital Economy Corporation).


■About Bridge International Asia Sdn. Bhd.

Incorporated in 2014, Bridge International Asia is an MSC-status Japanese IT consultancy and solution provider based in Malaysia. Together with our partners, we help our clients achieve digital transformation. Our focus areas are Internet of Things (IoT), Cloud Services, Digital Marketing and Business Process Outsourcing (BPO). For more information, please visit our website at

Company name: Bridge International Asia Sdn. Bhd. 
Registration Number: 201401012326 (1088406-U)
Founded: April 9, 2014
Address: B-8-02, Capital 2, Oasis Square, No. 2, Jalan PJU 1A / 7A,
Oasis Damansara, 47301 Petaling Jaya, Selangor, Malaysia
Representative: Shingo Abe, Managing Director, and CEO
Web: https://bridge-i.asia/
Media: https://connection.com.my/
Business content: Malaysia-based comprehensive IT service provider

  • Business consulting
  • Cloud service
  • IoT solution
  • Digital marketing
  • Inside sales
Bridge International Asia Sdn. Bhd.
Person in charge: Shingo Abe (Supported languages: Japanese / English)
TEL:+60 18-387-5096

  *TK International Sdn Bhd has changed its name to BRIDGE International Asia Sdn Bhd as of Novemeber 2023.

Inquiry Form

Name *
E-mail address *
E-mail address (Confirmation)*
Company Name *
Department *
Telephone number *
Contact me by *
Message *