4th July 2023

Announcement of Subsidiarization by Bridge International Corp.

Bridge International Corp. resolved at its Board of Directors meeting held on 21 June ,2023, to acquire an additional 90% stake in Bridge International Asia Sdn. Bhd. ("Bridge International Asia"), and to change its company name to "BRIDGE International Asia Sdn Bhd".
Bridge International Corp. and its group companies are committed to the mission of "proposing new value, creating success, and bridging to the future." We are engaged in the "Inside Sales Business" and "Training Business," which support the digital transformation and growth of companies.

The market environment surrounding the "Inside Sales Business" is witnessing the accelerated digital transformation (DX) of corporate sales departments in various companies. There is an increasing demand for solutions related to digital marketing, which involves creating and managing customer touchpoints, as well as content production. The 100% subsidiary acquisition of Bridge International Asia by Bridge International Corp. aims to strengthen the competitiveness of the solutions provided by Bridge International from the following perspectives:

1. Securing digital marketing talent essential for supporting corporate sales' digital transformation (DX).
2. Securing an offshore base for the development of CRM systems centered around Salesforce.
3. Securing a service expansion base for our existing customers providing inside sales outsourcing services, specifically targeting the Asian region.

Bridge International Asia, based in Malaysia, provides marketing support and IT services to Japanese companies entering the ASEAN region to help them develop sales channels. Bridge International Asia covers a wide range of phases for its clients, from the establishment of ASEAN business models to business development and expansion, and has supported the entry and growth of over 100 companies since its establishment.

Bridge International Asia has also obtained MD status* (formerly known as MSC status), which gives it an advantage in recruiting foreign personnel in Malaysia, and also gives it a base from which to deploy its inside sales outsourcing services to the Asian headquarters functions of Bridge Group clients.

Bridge International Corp. has formed a capital alliance by acquiring shares equivalent to 10% of Bridge International Asia's outstanding shares in 2022, and is providing services to the Group's clients in conjunction with Bridge International Asia's digital marketing business.

Bridge International Corp will support Bridge International Asia's development of new solutions through active investment of growth capital in Bridge International Asia by making it a wholly owned subsidiary.
■ Inquiries about services
Company name: Bridge International Asia Sdn. Bhd. (1088406-U)
Founded: April 9, 2014
Address: B-8-02, Capital 2, Oasis Square, No. 2, Jalan PJU 1A / 7A,
Oasis Damansara, 47301 Petaling Jaya, Selangor, Malaysia
Malaysia Representative: Shingo Abe, President and CEO
Web: https://bridge-i.asia/ja/
Media: https://connection.com.my/
Business content: Malaysia-based comprehensive IT service provider
  • Business consulting
  • Cloud service
  • IoT solution
  • Digital marketing
  • Inside sales

■Contact Person
Bridge International Asia Sdn. Bhd.
Person in charge: Shingo Abe (Supported languages: Japanese / English)
TEL:+60 18-387-5096 (Malaysia)

  *TK International Sdn Bhd has changed its name to BRIDGE International Asia Sdn Bhd as of Novemeber 2023.

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