Selected for AMEICC's "ASEAN GX/DX Human Resource Development Support Program"

~ Launching "AI-Driven Business Redesign Program," a Generative AI-Powered Business Improvement Workshop for Japanese-Affiliated Supply Chain Companies in Malaysia and the ASEAN Region ~

BRIDGE International Asia Sdn. Bhd. (BIA, Kuala Lumpur, Malaysia; President & CEO: Shingo Abe), a subsidiary of Bridge International Group Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; Chairman & CEO: Yoshimasa Yoshida), is pleased to announce that its proposed "AI-Driven Business Redesign Program" has been selected in May 2026 under the "GX/DX Human Resource Development Support Project in ASEAN" publicly solicited by the ASEAN-Japan Economic and Industrial Cooperation Committee (AMEICC).

This program is implemented as part of the Japanese Government's "Global South Future Industry Human Resource Development Project," and participating companies may be eligible to receive subsidies covering a portion of the enrollment fees.

In conjunction with this selection, we are pleased to announce the launch of a dedicated website to share details about the program.

【BRIDGE DX Official Website】 https://bridge-dx.asia

Background and Objectives

For Japanese manufacturers and supply chain companies operating in the ASEAN region — particularly in Malaysia — accelerating digital transformation (DX) and addressing labor shortages have become pressing challenges in recent years.

Leveraging its expertise in consulting that integrates business strategy and IT solutions, BIA aims to develop human resources capable of dramatically improving productivity by embedding generative AI into day-to-day operations. Through this project, BIA will support the strengthening of Japanese companies' competitiveness in ASEAN and their transition to sustainable business models.

Overview of the "AI-Driven Business Redesign Program"

This program goes beyond a simple introduction to AI tools. It is a hands-on workshop designed to help participants redesign actual business processes to align with AI capabilities.

Target Participants

Executives, DX promotion officers, and operational leaders at Japanese-affiliated companies and their supply chain partners operating primarily in Malaysia and across the ASEAN region.

Program Curriculum

Fundamentals of generative AI (e.g., ChatGPT), prompt engineering, AI-driven business process redesign workshops, and on-the-job training (OJT)-style mentoring support.

Key Features of the Workshop

  • Output-Oriented: Rather than simply attending lectures, participants engage in hands-on practical training, allowing them to leave with a concrete blueprint for how their own work will change.
  • Tailored to Malaysian/ASEAN Business Challenges: Real-world cases specific to the local business environment are used, including the application of AI for translation and summarization in multilingual settings, and AI-assisted remote management.
  • Subsidy Utilization: As this program has been selected under AMEICC's "ASEAN GX/DX Human Resource Development Support Project," eligible participants may receive a subsidy covering up to half (1/2) of the enrollment fee.

Workshop Details and Registration

Full details on the workshop content, schedule, and how to apply are available on the following website: https://bridge-dx.asia

About AMEICC's "GX/DX Human Resource Development Support Project in ASEAN"

Many Japanese companies, particularly in the manufacturing sector, have established operations in the ASEAN region, contributing to the region's economic growth and employment over many years. However, with the growing urgency of adapting to increasingly complex international conditions and climate change, Japanese companies must upgrade their industrial foundations to meet the demands of a new environment.

This grant program is designed to support training costs related to GX (Green Transformation) and DX for companies within Japanese-affiliated supply chains in ASEAN, with the aim of promoting productivity improvements and decarbonization. The program is administered by the AMEICC Secretariat (located within the AOTS Bangkok Office). For more information about AMEICC, please visit: https://ameicc.org/

Message from the Representative

"We are truly honored to have been selected for this AMEICC-supported initiative. The ASEAN region is currently undergoing a period of profound transformation. Through this workshop, we are committed to fully supporting Japanese companies in leveraging the latest AI technologies to achieve their next stage of growth. We will continue to strengthen our locally-rooted activities as a trusted partner dedicated to the advancement of Japanese businesses across ASEAN."

— Shingo Abe, President & CEO

【About BRIDGE International Asia Sdn. Bhd.】

Founded in 2014 as a locally incorporated entity in Malaysia, BRIDGE International Asia is a comprehensive marketing company that serves as a bridge between Japan and Malaysia, supporting client companies in developing their businesses across Southeast Asia.

From pre-expansion market research, strategy formulation, and business model development, to providing the resources needed to execute sales and marketing activities overseas — we offer a wide range of professional services as a one-stop solution, drawing on our specialized knowledge and extensive experience to drive clients' international business operations.

In recent years, an increasing number of service-sector companies from Japan — including retailers and restaurants — have been entering the Malaysian market. We possess deep knowledge of various consumer segments within Malaysia and the technical capabilities to reach them through multiple channels. We will continue to provide powerful support as more Japanese companies expand into Malaysia and other Southeast Asian markets.

For more information about our digital solutions, please visit: https://bridge-cx.asia/ja/

Company Information

  • Company Name: BRIDGE International Asia Sdn. Bhd.
  • Registration Number: 201401012326 (1088406-U)
  • Founded: April 9, 2014
  • Address: B-8-02, Capital 2, Oasis Square, No. 2, Jalan PJU 1A/7A, Oasis Damansara, 47301 Petaling Jaya, Selangor, Malaysia
  • Representative: Shingo Abe, President & CEO
  • Web: https://bridge-i.asia/ja/
  • Media: https://connection.com.my/
  • Digital Solutions: https://bridge-cx.asia/ja/
  • System Solution: https://www.edx.com.my/
  • Takumi: https://www.takumi.com.my/

Business Activities

  • Business Consulting
  • Digital Marketing
  • BPO / Inside Sales
  • System Solutions

【About Bridge International Group Co., Ltd.】

  • Company Name: Bridge International Group Co., Ltd.
  • Website: https://ir.bridge-g.com/
  • Established: January 2002
  • Headquarters: Carrot Tower 19F, 4-1-1 Taishido, Setagaya-ku, Tokyo
  • Representative: Yoshimasa Yoshida, Chairman & CEO

【Press Inquiries】

BRIDGE International Asia Sdn. Bhd.

  • Contact: Shingo Abe (Languages: Japanese / English)
  • TEL: +60 18-387-5096 (Malaysia)
  • E-mail: support@bridge-i.asia

Bridge International Group Co., Ltd. — Corporate Planning & Marketing Division

  • Address: Carrot Tower 19F, 4-1-1 Taishido, Setagaya-ku, Tokyo 154-0004
  • E-mail: mktg@bridge-g.com

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